3rd Winner of BRIncubator 2025 (National Fashion Category)
3rd Winner of BRIncubator 2025! Out of thousands of MSMEs, Zayru stands out nationally with modern batik featuring endangered indigenous scripts. We empower local women artisans & champion eco-friendly fashion using natural dyes & upcycled fabric scraps into premium bags.

Honored as the 3rd Winner of BRIncubator 2025 (National Fashion Category)
Zayru is proudly recognized as a national award-winning brand, securing 3rd place in the prestigious BRIncubator 2025 competition. Standing out among thousands of competing MSMEs across Indonesia, Zayru successfully advanced through a rigorous incubation phase that tested our business resilience, innovation, and social impact.
Our brand is built on three core pillars that set us apart in the modern fashion industry:
- Cultural Preservation: We bring identity to our garments by featuring unique batik motifs inspired by endangered indigenous Indonesian scripts, reviving ancient heritages that are on the verge of extinction.
- Social Empowerment: Beyond fashion, Zayru is a social movement. We are dedicated to uplifting local economies by empowering traditional batik artisans and providing sustainable livelihoods for local women.
- Eco-Conscious Fashion: We deeply care about our planet. Zayru champions sustainable practices by using natural dyes for our premium collections and implementing a zero-waste initiative—thoughtfully upcycling fabric scraps into high-quality derivative products like bags and accessories.